Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12  13  14  15  16  17  18  19  20  21  22  23  24  25  26  27  28  29  30  31  32  33  34  35  36  37  38  39  40  41  42  43  44  45  46  47  48  49  50  51  52  53  54  55  56  57  58  59  60  61  62  63  64  65  66  67  68  69  70  71  72  73  74  75  76  77  78  79  80  81  82  83  84  85  86  87  88  89  90  91  92  93  94  95  96  97  98  99  100  101  102  103  104  105  106  107  108  109  110  111  112  113  114  115  116  117  118  119  120  121  122  123  124  125  126  127  128  129  130  131  132  133  134  135  136  137  138  139  140  141  142  143  144  145  146  147  148  149  150  151  152  153  154  155  156  157  158  159  160 
 Introduction 
 00:00 • 3min 
 Compliance Professionals - The Law of Survival of the Fittest 
 02:44 • 3min 
 The Six Principles of Automatic Compliance 
 05:35 • 4min 
 The Importance of a Simple Sales Trick 
 09:11 • 2min 
 Mother Turkey's Silent Silence 
 11:08 • 3min 
 The Trigger Features of the Territorial Defense Tape 
 14:00 • 3min 
 Click Whirr 
 16:37 • 3min 
 Beating the Odds of Buying Good Turquoise Jewelry 
 19:20 • 3min 
 The Importance of Discount Coupons in Modern Life 
 21:51 • 3min 
 Using the Courtship Code of the Potinus Males 
 24:49 • 3min 
 The Weapon of Automatic Influence 
 27:24 • 3min 
 Weapons of Automatic Influence - A Review 
 30:33 • 5min 
 The Contrast Principle Is a Great Weapon of Influence 
 35:53 • 4min 
 A Parent's Report From a College Coad 
 40:15 • 5min 
 Reciprocal Obligations - The Future Oriented Network of Indebtedness 
 44:54 • 5min 
 The Reciprocity Rule 
 50:12 • 3min 
 The Role of Loyalty in Public Relations 
 53:19 • 3min 
 The Reciprocation Rule of the Crishna Society 
 56:23 • 3min 
 The Reciprocity Rule in Politics 
 59:03 • 4min 
 The Power of Reciprocity in the Marketing Field 
 01:02:46 • 5min 
 The Reciprocity Weapon of Influence 
 01:07:20 • 3min 
 The Reciprocity Rule - The Uninvited Favor 
 01:10:06 • 6min 
 The Reciprocity Rule - The Gift of the Unwanted 
 01:15:42 • 3min 
 The Reciprocity Rule Can Produce Unfair Exchanges 
 01:18:12 • 3min 
 The Reciprocity Rule 
 01:21:22 • 5min 
 The Reciprocity Rule and Concessions 
 01:25:52 • 4min 
 The Rejection Then Retort Tactic 
 01:30:22 • 3min 
 Do Smaller Requests Really Work? 
 01:33:06 • 6min 
 The Refusal in Retreat Technique - The Rejection in Refutation Technique 
 01:39:02 • 3min 
 The $250 Thousand Dollar Breakin Plan of G Gordon Liddy Was Not Liddy's First Proposal 
 01:41:34 • 3min 
 Watergate: The Rejection and Retreat Technique 
 01:44:25 • 3min 
 The Rejection Tan Retreat Technique 
 01:47:11 • 5min 
 The Rejection and Retreat Technique and Its Side Effects 
 01:52:18 • 5min 
 The Real Opponent of the Reciprocity Rule 
 01:57:40 • 3min 
 Rejecting the Reciprocity Rule 
 02:00:26 • 3min 
 Home Fire Safety Inspections - The Reciprocity Rule 
 02:03:50 • 5min 
 The Rejection and Retreat Technique 
 02:08:26 • 3min 
 Taking a Stand in the Race Track Experiment 
 02:11:17 • 2min 
 The Consistency Principle 
 02:13:46 • 6min 
 The Perverse Attraction of Mechanical Consistency 
 02:19:37 • 5min 
 The Consistency Tape 
 02:24:41 • 3min 
 Toys - How to Keep Ships High During the Peak Season 
 02:27:20 • 3min 
 Did You Buy a Road Race Set for Christmas? 
 02:30:10 • 5min 
 Commitment and Consistency 
 02:34:53 • 3min 
 How Are You Feeling This Tonight? 
 02:38:21 • 3min 
 The Chinese Indoctrination Programme 
 02:41:18 • 5min 
 The Foot in the Door Technique 
 02:45:59 • 3min 
 How to Use Small Commitments to Manipulate a Man's Self Image 
 02:49:26 • 3min 
 How the Chinese Indoctrinate the Prisoners 
 02:52:05 • 3min 
 Writing a Written Deed of Commitment 
 02:54:49 • 5min 
 The Commitment Power of Written Statements 
 03:00:14 • 3min 
 The Power of Written Commitments in Hard Sale Contests 
 03:03:02 • 4min 
 Taking a Stand to Look Like a Consistent Person 
 03:07:00 • 2min 
 Douch and Gerard's Public Commitment Technique 
 03:09:15 • 4min 
 The Importance of a Written Commitment 
 03:13:37 • 5min 
 The Initiation Rituals of Fraternal Society 
 03:19:05 • 6min 
 The Importance of Initiation Ceremony 
 03:24:55 • 3min 
 William Styron's Military Training 
 03:27:47 • 6min 
 Why We Accept Inner Responsibility When We Are Not Present to Apply Pressures 
 03:33:36 • 3min 
 How to Prevent Boys From Playing With a Toy 
 03:36:45 • 5min 
 The Freedmans Study 
 03:41:25 • 3min 
 Creating New Struts to Undergird Choices 
 03:44:40 • 2min 
 How to Avoid Low Balling on Used Cars 
 03:46:32 • 5min 
 How the Low Ball Technique Can Change Energy Habits 
 03:51:54 • 3min 
 The Effects of Newspaper Publicity on Homeowners' Natural Gas Use 
 03:54:43 • 6min 
 The Secret Weapon of Consistency 
 04:00:35 • 6min 
 I'm Not Interested in Your Entertainment Club 
 04:06:30 • 4min 
 Would I Make the Same Choice Again? 
 04:10:53 • 2min 
 A Woman's Story of Consistency 
 04:13:22 • 2min 
 The Consistency Principle 
 04:15:36 • 3min 
 Why Canned Humor Works on Us? 
 04:18:34 • 5min 
 The Use of Social Proof for Profit 
 04:23:47 • 6min 
 The Power of Social Proof 
 04:29:39 • 3min 
 The Cult of Believers 
 04:32:36 • 4min 
 Pre-Flood Study on Public Exposure and Recruitment 
 04:36:26 • 2min 
 A Brief History of the Spaceship Rescue 
 04:38:39 • 3min 
 The Cataclsm 
 04:41:24 • 6min 
 The Flood Is Coming on the 20 First 
 04:47:01 • 6min 
 Bystander in Action - The Genevese Case 
 04:52:40 • 6min 
 New York Times - The Genevese Story 
 04:58:16 • 3min 
 Emergency Response - The Importance of a Single Bystander 
 05:01:01 • 5min 
 How to Reduce the Chances of Bystander Aid in an Emergency Situation 
 05:06:02 • 3min 
 Embarrassment Is a Villain to Be Crushed 
 05:09:18 • 3min 
 How to Provide Emergency Aid in a Crowd 
 05:12:30 • 2min 
 The Principle of Social Proof Is Working for Us 
 05:14:25 • 5min 
 The Effects of Social Proof on Anxiety 
 05:19:22 • 2min 
 The Impact of Suicide Stories on Human Behavior 
 05:21:49 • 3min 
 The Effect of Suicide Stories on Car and Plane Wrecks 
 05:24:54 • 3min 
 The Modern De Vertre Effect 
 05:28:03 • 4min 
 Imitation Is the Key to a Lethal Death 
 05:31:57 • 5min 
 Phillips Suicide Data 
 05:36:43 • 4min 
 The People's Temple 
 05:40:39 • 2min 
 Psychiatry and the People's Temple 
 05:42:31 • 6min 
 The Power of Social Proof 
 05:48:24 • 3min 
 The Disadvantages of Automatic Pilots 
 05:51:28 • 3min 
 Claqueurs - A Brief History 
 05:54:37 • 3min 
 Using the Principle of Social Proof in Advertising Campaigns 
 05:57:34 • 3min 
 The Invasion of Consumers From Mars 
 06:00:25 • 3min 
 The Principle of Social Proof 
 06:03:04 • 3min 
 The Importance of Social Proof 
 06:05:40 • 5min 
 The Tupperware Party - The Likely Rule 
 06:10:50 • 5min 
 The Likely Bond Between Friends Is the Key to Compliance Success 
 06:15:54 • 6min 
 Why We Like Attractive People 
 06:21:34 • 4min 
 How to Increase Likes and Compliments From Requesters 
 06:25:21 • 5min 
 How Familiarity Affects Likeliness 
 06:29:59 • 3min 
 School Desegregation - A New Approach to Interethnic Harmony 
 06:32:49 • 3min 
 School De Segregation - Is There a Solution? 
 06:35:36 • 5min 
 A Study of Co-Operation 
 06:40:49 • 2min 
 The Boys of the Old School Years 
 06:42:46 • 2min 
 The Jigsaw Classroom 
 06:44:29 • 5min 
 Co-Operative Learning Techniques in the Classroom 
 06:49:54 • 3min 
 Co Operation Passes the Test With Colors Flying Compliance 
 06:53:01 • 3min 
 Bad Cop's Big Scene 
 06:55:47 • 5min 
 The Nature of Bad Weather Infects the Weatherman 
 07:00:39 • 3min 
 Forecasters Aren't Always Accurate, but They're the Face on the Television Screen That People Go After 
 07:03:22 • 3min 
 The Importance of the Association Principle 
 07:05:58 • 4min 
 The Benefits of Food for Political Fund Raising 
 07:09:43 • 2min 
 Rasrin's Luncheon Technique 
 07:11:40 • 6min 
 The Effects of Sports Events on Veterans Hospitals 
 07:17:19 • 5min 
 The Association Principle 
 07:22:49 • 3min 
 We're Number One 
 07:25:42 • 5min 
 The Association Principle 
 07:30:56 • 3min 
 The Secret to Protecting Your Compliance Practices From the Influence of Linked Factors 
 07:33:50 • 5min 
 The Biggest Mistakes in Compliance Practices 
 07:39:09 • 6min 
 How to Deal With the Dread of the Test Questions 
 07:45:07 • 5min 
 Milgrim's Memory Experiment - Why Did It Work? 
 07:49:48 • 3min 
 Milgrim's Experiment - The Obedience to Authority 
 07:53:15 • 5min 
 Obedience to Authority - The Importance of a System of Authority 
 07:57:59 • 6min 
 Do You Know When a Doctor Makes a Mistake? 
 08:03:44 • 3min 
 Symbols of Authority 
 08:06:40 • 5min 
 The Relationship Between Size and Status 
 08:12:09 • 3min 
 The Importance of a Physician's Directive to a Hospital Patient 
 08:15:00 • 5min 
 The Power of the Business Suit 
 08:20:28 • 3min 
 Using Clothes to Symbolize Authority 
 08:23:16 • 5min 
 Is This Authority Really an Expert? 
 08:28:38 • 6min 
 The Most Successful Waiter in a Restaurant 
 08:34:15 • 3min 
 A Reader's Report From a Young Businessman 
 08:37:38 • 4min 
 The Importance of the Contrast Principle 
 08:41:28 • 3min 
 The Scarcity Principle in Collectables Market 
 08:44:07 • 4min 
 The Limited Number Tactic 
 08:47:38 • 5min 
 How to Stop a Boiler Room Operation in New York 
 08:52:09 • 3min 
 Using Scarcity as a Weapon of Influence 
 08:54:42 • 5min 
 The Classic Toughest To's Response to Limitations of Freedom 
 09:00:09 • 3min 
 The Role of Parental Intimidation in Relationships 
 09:03:26 • 3min 
 How to Make Sense of the Gun Law in Kennesaw 
 09:06:15 • 3min 
 The Reaction to the Dade County Anti-Phosphate Ordinance 
 09:09:00 • 5min 
 A Study on the Effects of Censorship on Sexuality in College Students 
 09:13:42 • 5min 
 The Scarcity Principle 
 09:18:54 • 2min 
 The Scarcity Principle 
 09:20:47 • 3min 
 The Real Worth of the Cooki Experiment 
 09:23:40 • 3min 
 The Great Recession - A History of Progress 
 09:27:08 • 6min 
 Chocolate Chip Cookies Are More Desirable When They've Been Less Available 
 09:32:52 • 2min 
 How to Win the War on the Fence 
 09:35:20 • 5min 
 The Great Possidon Auction 
 09:40:30 • 3min 
 Scarcity Tactics - How to Make a Decision in the Face of Scarcity 
 09:43:01 • 5min 
 The Second Buyer's Agitation 
 09:48:15 • 5min 
 The Romeo and Juliet Effect 
 09:53:12 • 6min 
 We Live in a World of Information 
 09:58:59 • 3min 
 The Personal Computer 
 10:01:59 • 6min 
 The Principle of Social Proof and the Short Cut Response to It Are All Being Exploited 
 10:07:45 • 3min 



