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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Reaction to the Dade County Anti-Phosphate Ordinance

Dade county in Florida banned the use and possession of laundry or cleaning products containing phosphates. A study done to determine the social impact of the law discovered two parallel reactions on the part of miami residents, says Andrew Keen. Keen: Spurred by the tendency to want what they could no longer have, many consumers came to see phosphate cleaners as better products than before.

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