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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Cult of Believers

Cult of believers was small, never numbering more than 30 members. Its leaders were a middle aged man and woman named doctor thomas armstrong and missus marian keach. Missus keach had begun to receive messages from spiritual beings, whom she called the guardians, located on other planets. The transmissions from the guardians gained new significance when they began to foretell a great impending disaster,. A flood that would begin in the western hemisphere and eventually engulf the world. Although the occultists were understandably alarmed at first, further messages assured them that they and all those who believed in the lessons sent through missus keach, would survive.

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