The Effects of Newspaper Publicity on Homeowners' Natural Gas Use

Home owners who were promised newspaper publicity decreased their electricity use by 27 point eight % during july. At the end of july, a letter was sent cancelling the publicity promise. Rather than reverting to their old habits, the low bald residents increased their august energy savings to a stunning forty one point six%. Much like sarah, they appeared to have become committed to a choice through an initial inducement, and were still more dedicated to it after the inducement had been removed.