
INFLUENCE: The Psychology of Persuasion - Commented Book
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The Tupperware Party - The Likely Rule
The real power of the tupperware party comes from a particular arrangement that trades on the liking rule. Despite the entertaining and persuasive salesmanship, the true request to purchase the product does not come from this stranger. The hostess who has called her friends together for the demonstration in her home, and who every one knows, makes a profit from each piece sold at her party. It was recently estimated that tumperware sales exceed two and a half dollars a day.
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