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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Romeo and Juliet Effect

In the 19 sixties, a man named joe pine hosted a rather remarkable tv talk show that was syndicated from california. The programme was made distinctive by pine's caustic and confontational style with his guests. One evening, rock musician frank zappa was a guest on the show. This was at a time in the sixties when very long hair on men was still unusual and controversial. As soon as zappa had been introduced and seated, Pine said to him: i guess your long hair makes you a girl. Zappa replied: I guess your wooden leg makes you a table. It may be my favorite adlib but it illustrates a fundamental theme of this

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