The Reciprocity Weapon of Influence

The reciprocity rule governs many situations of a purely inter personal nature, where neither money nor commercial exchange is at issue. Perhaps my favorite illustration of the enormous force available from the reciprocation weapon of influence comes from such a situation. The european scientist eibel eibesfelt provides an account of a german soldier during world war one whose job was to capture enemy soldiers for interrogation. So affected by this gift that he could not complete his mission. He turned from his benefactor and recrossed the no man's land empty handed, to face the wrath of his superiors. An equally compelling point regarding the power of reciprocity comes from an account ofa woman who saved her life