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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Power of the Business Suit

Bickman found college students able to guess with considerable accuracy the percentage of compliance that had occurred in the experiment when the requester wore street clothes. Less blatant in its connotation thana uniform, but none the less effective. Is another kind of attire that has traditionally bespoken authority status in our culture,. The well tailored business suit can evoke a telling form of deference from total strangers.

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