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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Beating the Odds of Buying Good Turquoise Jewelry

Stereotypes are prevalent in much of human action because it is the most efficient form of behaving. We must very often use our stereotypes to classify things according to a few key features and then respond mindlessly when one or another of these trigger features is present. Sometimes the behavior that unrolls will not be appropriate for the situation, because not even the best stereotypes and trigger features work every time. Click wir.com/2013/01/27/tourists-bought-turquoise-jewelry-by-betting-the-odds/#storylink=cpy.

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