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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Home Fire Safety Inspections - The Reciprocity Rule

Fire protection sales organizations have flourished around the country. Home fire alarm companies will frequently use this approach. If you were to find yourself in such a situation, with the primary motive of the inspector's visit was to sell you a costly alarm system, your most effective next action would be a simple private manoeuvre. Merely dofind whatever you have received from the inspector, extinguisher, safety information, hazard inspection, not as gifts, but as sales devices.

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