top audiobooks cover image

INFLUENCE: The Psychology of Persuasion - Commented Book

top audiobooks

00:00

How to Avoid Low Balling on Used Cars

For certain customers, a very good price is offered on a car, perhaps as much as 400 dollars below competitors prices. The dealer never intends it to go through; its only purpose is to cause a prospect to decide to buy one of the dealership's cars. Another even more insidious form of low balling occurs when the salesman makes an inflated trade in offer on the prospects old car and jumps at the deal. It seems almost incredible that a customer would buy a car under these circumstances but it works.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app