6min chapter

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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Personal Computer

Technology is making it easier for ordinary people to access vast amounts of information, says Richard Branson. He argues that our ability to cope with change and choice will become more limited as a result. But compliance professionals who play by the rules should not be seen as an enemy, he writes. Instead they should be considered 'an efficient co-operating partner' - Branson.

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