Rasrin's Luncheon Technique

Rasrin's insight was that there are many normal responses to food besides salivation, one of them being a good and favorable feeling. People understand the association principle well enough to strive to link themselves to positive events - even when they have not caused it. It may be tupper ware for the women, but it's bingo for the company. And that is why radio programmers are instructed to insert the stations call letters jingle immediately before a big hit song is played.