Toys - How to Keep Ships High During the Peak Season

toy sales then go into a terrible slump for the next couple of months. Their problem is that customers have already spent the full amount in their toy budgets and are stiffly resistant to their children's pleas for more. Some have tried a greatly increased advertising campaign. Others have reduced prices during the slack period. But neither of those standard sales devices has proved successful. Parents are simply not in a toy buying mood. And the influences of advertising or reduced expense are not enough to shake that stony resistance. Certain large toy manufacturers think they have found a solution. It's an ingenious one, involving no more than a normal advertising expense and an understanding of the powerful pull of the need for consistency.