Did You Buy a Road Race Set for Christmas?

A friend of the author's once worked in the toy business. He told him about how companies jack up sales by under-supplying toys they've gotten parents to promise for their children. Social psychologists think they know the answer, commitment. Author: Once we realize that the power of consistency is formidable in directing human action,. An important practical question immediately arises. How is that force engaged? What produces the click that activates the whir of the powerful consistency tape? We prepare a graphic book with the key points and main ideas here on this page. Click now to get your hands on it!