The Importance of Social Proof

The consequences of single minded reliance on social evidence can be frightening. A quick glance around is all that is needed to avoid misjudging a situation. In order to lower the odds and make more money, some betters are able to sway the public to bet on bad horses. Once we see that social proof is most powerful for those who feel unfamiliar or unsure in a specific situation, we must look outside again.