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INFLUENCE: The Psychology of Persuasion - Commented Book

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How to Increase Likes and Compliments From Requesters

Many sales training programmes now urge trainees to mirror and match the customer's body, posture, mood and verbal style. Even small similarities can be effective in producing a positive response to another. A veneer of similarity can be so easily manufactured that i would advise special caution in the presence of requesters who claim to be just like you. The information that some one fancies us can be a bewitchingly effective device for producing return liking and willing compliance. We tend, as a rule, to believe praise and to like those who provide it. An experiment done on men in north carolina shows how helpless we are in the face of praise.

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