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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Writing a Written Deed of Commitment

In korea, several subtle devices were used to get the prisoners to write what the chinese wanted. People have a natural tendency to think that a statement reflects the true attitude of the person who made it. Once an active commitment is made, then self image is squeezed from both sides by consistency pressures. And because others see us as believing what we have written, even when we've had little choice in the matter, we will once again experience a pull to bring self image into line with the written statement. For example, one study found that after hearing that they were considered charitable people, new haven housewives gave much more money to a canvasser.

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