4min chapter

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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

A Reader's Report From a Young Businessman

Vincent was able to inflate substantially both the percentage of his tip and the base charge on which it was figured. His proceeds from this trick were handsome indeed. But noticed that much of his profit came from an apparent lack of concern for personal profit. Seeming to argue against his financial interests, served those interests extremely well.

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