The Reciprocity Rule Can Produce Unfair Exchanges

The rule developed to promote equal exchanges between partners, yet it can be used to bring about decidedly unequal results. A small initial favor can produce a sense of obligation to agree to a substantially larger return favor. Can the reciprocity rule produce meaningfully large differences in the sizes of the exchanged favors? Under the right circumstances,. It certainly can. There is no such pressure to purchase an unwonted ommercial product. The rule can trigger unfair exchanges.