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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Importance of the Contrast Principle

The city of mesa has a huge mormon temple located on exquisitely kept grounds in the centre of the city. A newspaper story reported that the mesa temple had recently been referbished, and that the renovations had been extensive enough to classify it as new by church standards. For several days only non-member visitors could see the temple area, traditionaly banned to them. If i did not experience the restricted sector shortly, i would never again have the chance.

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