
INFLUENCE: The Psychology of Persuasion - Commented Book
top audiobooks
00:00
The Importance of a Physician's Directive to a Hospital Patient
Midwestern researchers wanted to see if rectly administered eardrops were isolated incidents or representative of a widespread phenomenon. They substituted an unfamiliar voice on the phone offering only the frailest evidence of authority, the claimed title doctor. The results are frightening: 95% of regular staff nurses complied unhesitatingly with a patently improper instruction of this sort. It seems that in the face of a physician's directives, the nurses unhooked their professional intelligences and moved to a click whir form of responding.
Transcript
Play full episode