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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Compliance Professionals - The Law of Survival of the Fittest

The law of survival of the fittest assures it. Their business is to make us comply, and their livelihoods depend on it. Those who don't know how to get people to say yes soon fall away. But those who do stay and flourish. We all employ them in some degree in our daily interactions with neighbors, friends, lovers and offspring. The purpose was to observe from the inside the techniques and strategies most commonly and effectively used by a broad range of compliance practitioners. That programme of observation sometimes took the form of interviews with the practitioners themselves,. At other times it involved an intensive examination of the written materials by which compliance techniques are passed down from one generation to another.

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