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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Importance of a Written Commitment

The more effort that goes into a commitment, the greater is its ability to influence the attitudes of the person who made it. We can find evidence quite close to home, or as far away as the back regions of the primitive world. The initiation begins when each boy runs the gauntlet between two rows of men who beat him with clubs. A scan of newspaper reports shows that each trial also has its place in the hazing rituals of greek letter societies. Beatings 14 year old calagio spent three weeks in hospital recovering from internal injuries suffered during a hell week at school fraternity.

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