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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Principle of Social Proof and the Short Cut Response to It Are All Being Exploited

We the principle of social proof and our short cut response to it are all being exploited. We should refuse to watch tv programmes that use canned laughter. If we see a bartender beginning a shift by salting his tip jar with a bill or two of his own, he should get none from us. In short, we should be willing to use boycot threat, confrontation, censure, tirade, nearly anything to retaliate. I don't consider myself pugnacious by nature, but i actively advocate such belligerent actions because, in a way, i am at war with the exploiters. The stakes have gotten too high. These are not luxuries any longer. They are out and

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