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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Scarcity Principle in Collectables Market

The idea of potential loss plays a large role in human decision making. You can lose several potential health benefits by failing to spend only five minutes each month doing breast self examination. A stamp carrying a three eyed likeness of george washington is anatomically incorrect, aesthetically unappealing, and yet highly sought after. Imperfections that would otherwise make for rubbish make for prized possessions when they bring along an abiding scarcity. We have prepared a graphic summary with the main ideas and teachings of this incredible best cellar. Click on the link book graphic in the description to have access to a material where we combine the perfect mental stimuli so that you know and understand the great intuitions of the author

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