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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

How to Provide Emergency Aid in a Crowd

Your best strategy when in need of emergency help is to reduce the uncertainties of those around you concerning your condition and their responsibilities. Fight the natural tendency to make a general request for help, pick out one person and assign the task to that individual. Be as precise as possible about your need for aid. Call an ambulance. With that one utterance, you should dispel all the uncertaities that might prevent or delay help. And finally, he should understand exactly how to provide it. All the scientific evidence indicates that the result should be quick, effective assistance.

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