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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

How Familiarity Affects Likeliness

Familiarity plays a role in decisions about all sorts of things, including the politicians we elect. In an election booth, voters often choose a candidate merely because the name seems familiar. When seen in this light, the expense ofe printing and mailing well over 150 thousand i likeyou cards each year seems neither as foolish nor as costly as before.

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