The Limited Number Tactic

The tactic was played to perfection in one applianc store i investigated, where 30 to 50 % of the stock was regularly listed as on sale. Because of its lost availability, the appliance jumps suddenly in attractiveness. The information that the desired model is in good supply may actually make some customers find it less attractive again. But by then the business transaction has progressed too far for most people to reneg the decision made and committed to publicly at an earlier crucial point still holds. They buy.