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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Emergency Response - The Importance of a Single Bystander

The idea of safety by numbers may often be completely wrong. It might be that someone in need of emergency aid would have a better chance of survival if a single bystander, rather than a crowd, was present. Once witnesses are convinced that an emergency situation exists, aid is very likely. Under these conditions, the numbers of bystanders who either intervene themselves or summon help is quite comforting.

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