The Rejection and Retreat Technique

"I devised a plan that used the rejection then retreat technique, although i didn't know its name at the time. This proved highly effective, as i sold sales contracts to an average of 70 % of my customers," he says. "Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment." He adds: 'It is easier to resist at the beginning than at the end'