The Role of Loyalty in Public Relations

The rule for reciprocity was so strong that it simply overwhelmed the influence of a factor, liking for the requester. For those who owed him a favor, it made no difference whether they liked him or not. They felt a sense of obligation to repay him, and they did. The way members look, dress and act is partially tied to religious factors. Because in any denomination, religious factors are typically resistant to change because of worldly considerations.