The Six Principles of Automatic Compliance

The book is organized around these six principles, one to a chapter. Consisency, reciprocation, social proof, authority, liking and scarcity are each discussed in terms of their function in the society. Each principle is examined as to its ability to produce automatic, mindless compliance from people. The evidence suggests that the ever accelerating pace and informational crush of modern life will make this particular form of unthinking compliance more and more prevalent in the future.