The Second Buyer's Agitation

Each prospect who was interested enough to want to see the car was given an appointment time. Richard claims it was possible to watch the agitation grow on the first buyer's face. He would pace on the periphery, visibly straining to get at this now more desirable hunk of metal. All those buyers who contributed to my brother's college education failed to recognize a fundamental fact about their purchases. The increased desire that spurred them to buy had little to do with the merits of the car.