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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Secret to Protecting Your Compliance Practices From the Influence of Linked Factors

The secret to such an approach may lie in its timing. Rather than trying to recognize and prevent the action of liking factors before they have a chance to work on us, we might be well advised to let them work. The time to react protectively is when we feel ourselves liking the practitioner more than we should under the circumstances. It would be pointless to construct a horde of specific counter tactics to combat each of the myriad versions of the various ways to influence liking.

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