
INFLUENCE: The Psychology of Persuasion - Commented Book
top audiobooks
 00:00 
The Reciprocity Rule and Concessions
The general rule is that a person who acts in a certain way toward us, is entitled to a similar return action. In many social interactions, the participants begin with requirements and demands that are unacceptable to one another. The obligation to reciprocate a concession encourages the creation of socially desirable arrangements by insuring that anyone seeking to start such an arrangement will not be exploited.
 Play episode from 01:25:52 
 Transcript 


