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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Reciprocity Rule and Concessions

The general rule is that a person who acts in a certain way toward us, is entitled to a similar return action. In many social interactions, the participants begin with requirements and demands that are unacceptable to one another. The obligation to reciprocate a concession encourages the creation of socially desirable arrangements by insuring that anyone seeking to start such an arrangement will not be exploited.

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