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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

We Live in a World of Information

Human knowledge has snowballed into an era of momentum fed multiplicatie, monstrous expansion. We now live in a world where most of the information is less than 15 years old. In certain fields of science alone, for example, physics, knowledge is said to double every eight years. The notion that one of us could be aware of all known facts is only laughable.

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