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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Perverse Attraction of Mechanical Consistency

With our consistency tapes operating, then we can go about our business happily excused from the toil of having to think too much. Automatic consistency can supply a safe hiding place from those troubling realizations. Sealed within the fortress walls o rigid consistency, we can be impervious to the sieges of reason. One night at an introductory lecture given by the transcendental meditation t m programme, i witnessed a nice illustration of how people will hide inside the walls of consistency to protect themselves from the troublesome consequences of thought.

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