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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

How Are You Feeling This Tonight?

Howard conducted another study. The how are you feeling technique was by far superior to its rival, 33% versus 15%. It alone drew an exploitable public commitment from its targets. Almost every one who agreed to such a visit did in fact make a cookie purchase when contacted at home. Yet another fine example of social jagitsu at work.

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