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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Chocolate Chip Cookies Are More Desirable When They've Been Less Available

The parent who grants privileges or enforces rules erradically invites rebelliousness by unwittingly establishing freedoms for the child. Research shows that parents who enforce discipline inconsistently produce generally rebellious children. People see, a thing is more desirable when it has recently become less available than when it has been scarce all along.

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