5min chapter

top audiobooks cover image

INFLUENCE: The Psychology of Persuasion - Commented Book

top audiobooks

CHAPTER

Using Clothes to Symbolize Authority

Bank examiners can fool people into thinking they are in control of their accounts. The appearance and presentation of the bank examiner is so impressive that many don't think to check it's validity with a simple phone call. Finely styled and expensive clothes carry an aura of status and position, as do trappings such as jewelry and cars. People were unable to predict correctly how they or others would react to authority influence. This property of authority status may account for much of its success as a compliance device. Not only does it work forcefully on us, but it als does so unexpectedly. One protective tactic we can use against authority status is to remove its element of surprise.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode