The Reciprocation Rule of the Crishna Society

Chrishna sect switched to a fund raising tactic that made it unnecessary for target persons to have positive feelings toward the fund raisers. The new strategy still involves the solicitation of contributions in public places with much pedestrian traffic. But now, before a donation is requested, the target person is given a gift,. usually the bagavedgida the back to godhead magazine of the society and a flower. Only after the christia member has brought the force of the reciprocation rule to bear on the situation, is the target asked to provide a contribution to the society this benefactor.