The Importance of a Simple Sales Trick

Robert b chaldini: Everything should be made as simple as possible, but not simpler. Albert einstein got a phone call one day from a friend who had recently opened an indian jewelry store in arizona. She was giddy with a curious piece of news and asked if i could explain it to her. The story involved a certain allotment of turquoise jewelry she had been having trouble selling. In addition, i would like to invite new readers to submit similar reports for possible publication in a future edition.