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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Association Principle

There are several varieties of this species that bloom throughout our culture. The persistent name dropper is a classic example. So too is the rock music group who trades sexual favors for the right to tell girl friends that she was with a famous musician for a time. Instead of striving to inflate their visible connections to others of success, they strive to inflate the success of others they are visibly connected to. In 19 91 an obstatrician cut off service to the wives of three school officials because his son had not been given enough playing time in school basketball games. One of the wives was eight months pregnant at the time. Physicians wives often speak of the pressures to obtain personal prestige by association

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