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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

How to Make Sense of the Gun Law in Kennesaw

Psychological reactance flows across the broad surface of experience, always turbulent and forceful. The freedom that the law restricts is an important, long standing one to which most american citizens feel entitled. Only those individuals whose feedom in the matter had not been restricted by the law had the inclination to live by it. After passage of the law, gun buying had become a frequent activity in kennesaw but not among those it was intended to cover. They were massively noncompliant.

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