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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Refusal in Retreat Technique - The Rejection in Refutation Technique

The larger then smaller request strategy is effective for a pair of other reasons as well. The first concerns the perceptual contrast principle we encountered in chapter one. In combination, the influences of reciprocity and perceptual contrast can present a fearsomely powerful force embodied in the rejection and retreat sequence. Their conjoined energies are capable of genuinely astonishing effects. It is my feeling that they provide the only really plausible explanation of one of the most baffling political actions of our time - nixon's watergate break-in.

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