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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

The Reciprocity Rule - The Uninvited Favor

The rule only states that we should provide to others the kind of actions they have provided us. It does not require us to have asked for what we have received in order to feel obligated to repay. The extent to which even an unwonted favor, once received, can produce indebtedness is aptly illustrated by a krishna society's soliciting technique.

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