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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Do You Know When a Doctor Makes a Mistake?

The medical establishment has a clearly terraced power and prestige structure. No one may overrule the doctor's judgment in a case, except perhaps another doctor of higher rank. In many situations where a legitimate authority has spoken, what would otherwise make sense is irrelevant. Wherever our behaviors are governed in such an unthinking manner, there will be compliance professionals trying to take advantage.

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