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INFLUENCE: The Psychology of Persuasion - Commented Book

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CHAPTER

Using Scarcity as a Weapon of Influence

deadline tactic is favored by some face to face high pressure sellers because it carries the purest form of decision deadline. The true purpose of the can't come bact claim has nothing to do with reducing overburdened sale schedules. It is to keep the prospects from taking the time to think the deal over, by scaring them into believing they can't have it later which makes them want it now. As opportunities become less available, we lose freedoms and we hate to lose the freedoms we already have. So when increasing scarcity or anything else interferes with our prior access to some item, we will react against the interference by wanting and trying to possess the item more than before.

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