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INFLUENCE: The Psychology of Persuasion - Commented Book

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The Likely Bond Between Friends Is the Key to Compliance Success

A man in detroit, who specialized in using the liking rule to sell chaverlets. He became wealthy in the process, making more than 200 thousand dollars a year. For 12 years straight, he won the title as the nuber one car salesman. Good looking people are likely to receive highly favorable treatment in the legal system. We make judgments without being aware that physical attractiveness plays a role in the process.

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